500,000+
 Seattle, WA

About This Event

Seattle Pride is a nonprofit organization that coordinates and promotes LGBT events in Seattle. The most prominent event is the annual Seattle Pride Parade. Honoring the Stonewall Riots of 1969 that marked the start of the gay rights movement in America, the parade takes place the last Sunday of June and is a city-wide celebration. Events this year included the familyfriendly Volunteer Park Pride Festival, Pride Brunch and the Seattle Pride Parade. After 42 years, Seattle Pride has grown from a small protest of two hundred
people to the fourth largest Pride Celebration in the United States. This year’s activities will draw over four hundred and fifty thousand.

Event Schedule

SUNDAY
11:00am – 3:00pm

Demographics

#1 Seattle snagged the top slot in Nerd Wallet’s annual rankings unseating San Francisco. Seattle’s growing percentage of households with same-sex partners boosted the city to the top; in 2015, 2.6% of households had same-sex partners, up from 1.8%. The population of LGBT partnered households is the largest in the nation. 12.9% of Seattle’s population is LGBT Seattle is the second largest LGBT community in the US.
Seattle’s Equality Index: 100 Gender
Female 46%
Male 54%
LGBT Annual incomes: $61,500
National Median: $50,054
(National Prudential Survey of LGBT Incomes)
LGBTs median home equity of $77,000
LGBT median household savings is $28,000
(not including employer-sponsored retirement plans)
Median household debt is $14,000
(not including home mortgages or home equity loans)

$884 billion in buying power
23% higher median household income
24% more equity in their homes
26% of gay men say they will pay more for top quality brands
30% have taken a major vacation in the past year
16% more shopping trips than the average U.S. household – 173 vs. 149 per year.
40% bought a new smart phone in the past year



Amenities

Branded Vehicles O.K.
Trash Service
Electricity


Past Sponsors and Vendors

Total Previous Year Vendors: 186



Special Notes

2016
Running time 3.5 hours
186 groups participated
54 sponsors
132 community organizations and small businesses
Average 75 per contingent /13,900
Attendance 450,000+ estimated

Social Media
Facebook
Current Page Likes (10.25.15) 17,025

2015 Page likes
10,535 – total
Date Range: 4.1.15 through 6.30.15
New Likes 3,623
Un-likes – 253
Net gain increase of 3,370 / 32%

Daily Impressions Total – 2,996,320
Daily Page Views ((Unique Users) – 3,491
Daily Page Total Post Reach – 635,362
Daily Viral Reach of Page Posts – 516,299
Negative Feedback – 459

Print Media
The Stranger
Print
Estimated print impressions = 106,500
(71,000 papers x 1.5 pass a long)

Online
Comedy Series (2015)
Impressions -306,618
Clicks-334
CTR-0.11%

Brunch / Beer Gardens
Impressions - 193,624
Clicks-236
CTR-0.12%

Seattle Pride Guide
Estimated print impressions = 72,000
(48,000 papers x 1.5 pass a long)

Seattle Weekly
Insertions – Seattle Pride Guide
Estimated print impressions = 30,000
(20,000 papers x 1.5 pass a long)

Radio
Broadcast:
107.7 The End KNDD (129,964 avg. listeners)
93 total spots
12,086,652 total impressions
103.7 HOT KHTP (119,133 avg. listeners)
156 total spots
18,584,748 total impressions

Website:
107.7 The End KNDD (148,950 monthly impressions)
55 total days of content running on site
8,192,250 total online impressions
103.7 HOT KHTP (6,270 monthly impressions)
55 total days of content running on site
344,850 total online impressions

Facebook:
107.7 The End KNDD (55,772 fans)
1 posting = 55,772 potential social impressions
103.7 HOT KHTP (33,489 fans)
1 posting = 33,489 potential social impressions
Totals:
107.7 The End KNDD: 20,334,674
103.7 HOT KHTP: 18,963,087
ENTERCOM Total: 39,297,761


Prohibited Vendor Types

Tobacco

Event Terms and Cancellation Policy

Email [email protected]