California Wine Festival - Orange County in Dana Point, CA
 3,000+
 Dana Point, CA
 Reg. Deadline: 03/30/2018

About This Event

9th ANNUAL CALIFORNIA WINE FESTIVAL - ORANGE COUNTY

The California Wine Festival is a showcase of California’s premier
wine and culinary professionals. Now, in its ninth year, the Festival showcases nearly 250 wines from over 80 wineries, 30 of Orange County’s fine dining restaurants, gourmet food companies, and lifestyle exhibitors.


TO SIGN UP - CLICK "SEE EVENT SPACE" BUTTON TO THE RIGHT

*IMPORTANT: Must pour Saturday to be eligible to participate @ the Friday event.

SILENT AUCTION- You will receive $100 off your fee total if you agree to donate
(and ship to us by April 1, 2018) an auction item with market value of $100+
Benefiting Surfrider Foundation


Friday, April 20, 2018 - Rare & Reserve Tasting
Laguna Cliffs Marriott Ballroom 6:30- 9pm (600 guests)
*IMPORTANT: Wine quality should be reserve and/or rare, limited production wines.

Saturday, April 21, 2018 - Beachside Wine Festival
Lantern Bay Park, Dana Point, CA 11:30-3:30pm (2500 guests)


Event Schedule

FRIDAY
6:30am – 9:00pm
SATURDAY
11:30am – 3:30pm

Demographics

• 41% of Festival visitors were from the Orange County area while 59% were non‐local (25+ miles away)
• 11% of those surveyed had never been to Orange County
• Median Age of Festival out‐of‐town guest: 47 years old
• Typical Travel Party: 3 adults
• 55.3% of the guests had an annual household income of at least $150,000, with 11.1% having household income of above $250,000
• The majority of Festival attendees are married, employed full‐time and have a college degree
• 43% of out‐of‐town guests reported that they stayed and paid for accommodations for an average of 2 nights
• Top non‐local states for visitation: Washington, Nevada and Colorado

Female/Male Gender Split

63 %37 %

Amenities

Branded Vehicles O.K.
Trash Service
Water
Electricity
Ice

Marketing Statistics

Advertising Spend

$20,000
TOTAL
$12,000
INTERNET
$2,000
PRINT
$2,000
TV
$4,000
OTHER

Social Media
12,153
TOTAL
IMPRESSIONS
9,051
FACEBOOK
FOLLOWERS
2,047
INSTAGRAM
FOLLOWERS
1,055
TWITTER
FOLLOWERS

Website
22,000
VISITORS

Email
23,000
SUBSCRIBERS
18 %
OPEN RATE
6 %
AVG CTR
18
BLASTS SENT

Collateral Printed
1,000
POSTERS
10,000
FLYERS
4,000
PROGRAMS



Past Sponsors and Vendors

Total Previous Year Vendors: 150


Prohibited Vendor Types

Cannabis
Adult Entertainment
Tobacco

Event Terms and Cancellation Policy

Cancellation Notices: Must be in writing and received by March 1, 2018, exhibitors will receive a full refund minus $45 handling fee.