A More Intuitive Way to Manage Expos

“It's very simple and user friendly. The user experience is the best I've come across to date.”

Since it’s first race in 1912, Alaska Airlines Bay to Breakers 12k has become one of San Francisco’s most recognizable races. It is now one of the largest foot races in the world, with 40,000 + participants and 100,000 spectators annually, and is filled with authenticism and spirit from start to finish. “It’s the best-dressed footrace!” exclaims Jake Hirsch, Manager for Bay to Breakers’ The Orig3n Health & Wellness Expo. “This year marks the 108th consecutive edition of the iconic 12k. It’s a privilege getting the opportunity to work on such a unique and legendary property,” he continued. The expo gives attendees their first taste of the Alaska Airlines Bay to Breakers Celebration, featuring the latest in fitness technology, gear, and nutrition with over 50 booths. In the face of an increasingly competitive endurance racing landscape, Bay to Breakers deployed Event Hub to give them an edge with managing their expo. “It’s very simple and user friendly. The user experience is the best I’ve come across to date,” states Jake.

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“We are on pace to sell out about a month earlier than we have in the past. That's a huge win in our eyes!

Before Event Hub, Bay to Breakers was using a legacy software that lacked a mobile friendly interface. The team was looking for a platform that would allow them to manage their exhibitors and help them sell space faster. After coming onto the platform they’ve gained the ability to streamline their entire production process, from customizable applications, to day-of-event logistics; while the marketplace funnels their event new inbound sales leads. “We are on pace to sell out about a month earlier than we have in the past. That's a huge win in our eyes!” beams
Jake.

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“In the endurance industry there is a lot of saturation, so you really need to find a way to showcase how your event is unique and will provide value to a prospective sponsor/exhibitor,” says Jake, “The expo event showcase page allows event owners to provide even more detail on what makes the event so special.” The event showcase page is a multimedia rich page highlighting attendee demographics, that is discoverable through the marketplace via keyword search and browsing by city. Thousands of brands, agencies and event marketers of all types use our marketplace to hunt great exhibitor and sponsorship opportunities.

“10/10 for customer service...no joke! The team answers my questions on live chat or email within a matter of seconds. Very impressed!”

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Event Hub has helped Bay to Breakers stay ahead of the curve by managing exhibitors and attracting new sales leads, all while delivering an unparalleled level of customer service. As Jake puts it: “10/10 for customer service...no joke! The team answers my questions on live chat or email within a matter of seconds. Very impressed!” This is due to a combination of best practices in customer support including a comprehensive help center, live chat, email and phone support, paired with dedicated in-house reps who take a personal stake in the success of their customers.

Very happy with the platform overall!

Since joining the platform Jake and the Bay to Breakers team have realized a more efficient way to manage their expo. From start to finish, Event Hub provides the team with the equipment and the support they need to optimize exhibitor management and sponsorship sales. “Very happy with the platform overall!” exclaims Hirsch. And Event Hub couldn’t ask for a better customer.